LEC releases Spring Split schedule, adds Kia as a sponsor
LEC releases schedule for upcoming Spring Split
The newly-rebranded League of Legends European Championship has released the schedule for its upcoming Spring Split.
— Xing League (@xingtheli) January 11, 2019
From Jan. 18 to March 9, Friday matches will start at 11 AM (CT) and Saturday matches will begin an hour later at 10 AM (CT).
For the last week of competition, which commences on March 15, the schedule will be pushed back an hour in the U.S. due to daylight savings time. As a result, the Friday set starts at 12 PM CT and Saturday’s broadcast begins at 11 AM CT.
The competition is set to start on Jan. 18, with SK Gaming and Fnatic facing off in the season opener.
LEC adds Kia as a sponsor
The LEC has also announced that car manufacturer Kia Motors will be the league’s automotive sponsor for the upcoming season.
In celebration of the partnership, Riot Games released a teaser trailer earlier today in which caster and host Trevor “Quickshot” Henry drives around Berlin in a Kia car, assembling members of the LEC talent team.
Kia will be the first major sponsorship landed by the newly-branded LEC, formerly known as the EU LCS, following the league’s transition to a franchised model during the offseason.
That said, it isn’t the first automotive sponsor to partner with one of Riot’s regional league. In 2018, Mercedes-Benz became the official sponsor of China’s LPL, following Jeep, who’d been the league’s sponsor in 2017.
Dimitri Pascaluta is a content creator for theScore esports. You can follow him on Twitter.